Saruq Consultancy & Advisory ساروق للاستشارات والتوجيه

We advise on capital, growth, and execution across five corridors.

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01 About us

Why we exist.

Saruq exists to connect opportunity to capital, and capital to outcome. We are an independent advisory firm, organically of the Gulf — not the regional desk of a foreign house. We work alongside businesses and investors on the decisions that move value, and we stay in the room until the result lands.

02 What we do

Five lines. One firm.

  • Management Consultancy

    We help businesses decide what to do next, and we stay in the room until it lands.

  • Investment Consultancy

    We advise on transactions and capital: sell-side, buy-side, and the fundraising behind them.

  • Corporate Finance Advisory

    The numbers and the structure of the business itself. Valuations, restructuring, the mechanics of running better.

  • Business Development

    How a business enters a new market, finds the right partner, or builds the right joint venture, and what it takes to close.

  • Intelligence

    Decision-grade research on countries, sectors, markets, and the geopolitics that shape transactions and entry.

03 Where we work

Five corridors.

Direct delivery in the UAE and Saudi Arabia; partner network beyond. The footprint is a filter, not a claim to cover every market.

  • UAE
  • KSA
  • Europe
  • Africa
  • LATAM
Where we work
04 The name

Saruq.

Saruq is what the UAE was called three thousand years ago, when it was already the meeting point of three civilisations' trade.

A hub of metal, craft, and counterparties from across the ancient world. Buried by the desert, lost, then rediscovered by the Ruler of Dubai. We do the same work, in a continuous line.

c. 2600 – c. 1000 BCE · 12,000 artefacts · 70 km south of Dubai

The full story